Open a book.
For Discovery. For Knowledge. For Excitement. For Joy.

Ink in the veins, fueled by the fire within to write without abandon on every topic under the sun for the sheer joy of creation. -Ava Greyson
Children’s Math Books
A fun resource specifically designed for kids who are just learning their multiplication facts.
Learning multiplication is a fundamental math skill and the cornerstone for understanding many advanced mathematical concepts.

It Is Raining… Multiplication and Division
Color by Number Math Workbooks
Camping Edition – Double Digits

It Is Raining… Multiplication and Fractions
Color by Number Math Workbooks
Cooking and Party Edition
Read more. Be more. Dream more. The superpower of books.
-Ava Greyson
Key Data Points Every E-Commerce Business Should Monitor: Numbers That Matter: Turn Data Into Your Competitive Edge
Understanding and leveraging the right metrics is the key to staying competitive and thriving in e-commerce. In The Key Data Points Every E-commerce Business Should Monitor: Numbers That Matter Turn Data Into Your Competitive Edge, you’ll discover how to cut through the noise and focus on the essential metrics that will transform your business. Drawing from her experience running a successful e-commerce business for over a decade and industry best practices, the author guides you through making data-driven decisions across all aspects of your e-commerce business, from sales and customer retention to financial management.
What You Can Expect:
- Master the Sales Metrics: Learn how Total Sales Revenue, Average Order Value (AOV), Conversion Rate, and Gross Merchandise Value (GMV) provide a comprehensive view of your store’s health and how to leverage these metrics to optimize pricing strategies and increase conversions.
- Optimize Customer Metrics: Dive deep into Customer Acquisition Cost (CAC), Repeat Customer Rate, Customer Lifetime Value (CLV), and Customer Retention Rate. Understand how these metrics reflect customer loyalty and satisfaction, helping you allocate resources effectively, improve retention strategies, and maximize profitability.
- Enhance Marketing & Advertising Metrics: Learn how to monitor Return on Advertising Spend (ROAS), Click-Through Rate (CTR), and Cost per Acquisition (CPA). Uncover how analyzing these metrics can fine-tune your marketing budget allocation and optimize campaign strategies.
- Improve Website & Traffic Metrics: Discover the importance of monitoring bounce rates, page views, and traffic sources to refine your user experience, engage visitors effectively, and drive more conversions.
- Optimize Inventory & Supply Chain Metrics: Understand Sell-Through Rate, SKU Performance, and Order Fulfillment Time to manage inventory levels, streamline your supply chain, and reduce costs. “For startups, mastering your inventory and supply chain is pretty much make or break—it’s what separates the startups that soar from those that sink.”
- Leverage Product Metrics: Explore the significance of product return rates, reviews, and ratings to gain valuable insights into customer satisfaction and identify areas for product improvement.
- Maximize Financial Metrics: Understand how to measure and manage Profit Margins (Gross, Operating, and Net), Cost of Goods Sold (COGS), and Operating Expenses to ensure your business’s financial health and profitability.
Whether you’re a startup or an established online retailer, this book is invaluable for unlocking sustainable growth and profitability in your business.
Each chapter is packed with insights waiting to be discovered that can help you make smart decisions, fine-tune your approach, and ultimately, supercharge your growth. With every data point explained in detail, you will understand why they are crucial to your e-commerce business and how to calculate them. Last but not least, the implementation—examples of how to use the information to make data-driven decisions that will impact your bottom line and provide growth strategies.

Leadership Success
Leadership Success: Strategies for Excelling Under Any Leadership Style is a comprehensive guide for understanding and thriving under any leadership, especially in today’s era of remote work. The shift to remote work has challenged traditional work structures, making face-to-face meetings with mentors or casual hallway conversations rare. The book dives deep into the characteristics of various leadership types, from supportive to challenging, and outlines strategies for effectively working with each. It emphasizes the importance of adaptability, effective communication, and resilience in the modern working environment.
The book provides a framework for understanding the motivations and fears driving different leadership styles, equipping readers with insights needed to navigate and excel in any professional setting. It introduces the spectrum of leadership styles, delving into their strengths, weaknesses, and impact on team dynamics and work culture. It then transitions into actionable strategies for engaging with these varied leadership styles, fostering a collaborative and productive work environment.
A unique feature of the exploration is the creation of empathy maps for each boss type, offering a window into their underlying motivations and how these drive their leadership approach. This understanding is crucial for developing effective collaboration strategies and ensuring success.
Leadership Success: Strategies for Excelling Under Any Leadership Style is a transformative journey toward achieving leadership success in the modern workplace.
Writer and Author
Ava Greyson
Nothing is more satisfying than a night writing or cuddling up with a good book. I don’t just love reading. I love, love reading.
Which begs the question, what do I look for in a book? A psychological connection. I want to mentally immerse myself into the story, where the story is no longer words on a page but a mental movie. I know I have hit a home run when it evokes a chuckle out loud, a three-hanky cry, or a goofy smile that prompts playful teasing from my husband.
A good book, for me, is one I’m eager to discuss. It challenges my perspectives, unveils new insights, or even incites a friendly or not-so-friendly mental debate with the author. The emotional and mental engagement is pivotal for my enjoyment. What emotions was the author able to evoke in me?
I read for sheer joy. I write for the challenge and the deep abiding satisfaction of finding the perfect word.
Perfect. Ideal. Flawless. Quintessential. Exemplary. Ultimate. Exquisite. WORD

Pen to Paper.
Write it into existence.
© 2023 Ava Greyson. All Rights Reserved.



